The lack of a shared product language curbed collaboration and communication. For example, some specs referred to accordions while others called the same element an expanding section.
Without a living source of truth for design standards, fundamental details like Hex codes had to be reiterated in every spec and sometimes led to accidental variations.
There wasn’t a shared understanding of component use cases or overarching design standards which slowed and complicated key decisions during product development.
Make meaning and intention apparent in every element.
Create a cohesive experience to uphold users’ trust.
Prioritize simplicity so that content speaks the loudest.